By Bernie Brennan
Written throughout the eyes of retail and expertise executives, Branded! explores shops who're effectively enforcing social media and mobility strategies.
Market-leading outlets are attractive technology-savvy buyers notwithstanding social media and mobility. Branded! unearths how those electronic communique channels are an extension of a retailer's tradition and method leading to development model fairness. entire stories of Starbucks, Zappos, rainy Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and top purchase are featured. Branded!:
- Provides a transparent evaluate of social media in addition to the speedy adjustments within the improvement and use of mobility.
- Demonstrates why shops can't 'wait and see', and needs to movement rapidly
- Shows how each one company's social media and mobility projects are according to the person character of the company.
- Discusses subtle analytic instruments that allow outlets to degree their functionality and make educated judgements at the data
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Extra info for Branded! : how retailers engage consumers with social media and mobility
9. v= 5YGc4zOqozo (accessed June 15, 2010). 10. html, August, 11, 2009 (accessed June 15, 2010). 11. Penney Company, Inc. pdf (accessed June 15, 2010). C H A P T E R 2 Social Media N ot a day goes by that a story about social media isn’t headlined in traditional print media such as the New York Times, the Wall Street Journal, or USA Today. During the past 12 months, the growth of social media has been astounding, with Facebook, YouTube, Twitter, and other social sites continuing to gather new users at triple-digit rates.
S. “moms,” Gatti continues, “Twitter, Facebook, and blogs are becoming increasingly popular with moms as they search for coupons or deals and keep in touch with loved ones. ” The popular comment, “People are talking about your brands every day [on social media], so you need to listen and become part of that conversation,” certainly has received plenty of airtime in the past year. W H Y M A K E S O C I A L M E D I A A N O T H E R R E TA I L C H A N N E L ? ◂ 15 Consider the following statistics: According to a recent study conducted by ForeSee Results, “The Key to Driving Retail Success with Social Media: Focus on Facebook,” of all online shoppers, 56% use Facebook and 22% use YouTube regularly.
11. 12. 13. 14. 15. 16. 17. 18. 19. 20. 21. 22. 23. 24. 25. ▸ SOCIAL MEDIA Ibid. Ibid. Ibid. 0 (accessed June 21, 2010). ca/2008/what-is-socialmedia/ (accessed June 21, 2010). reference. o=100074 (accessed June 21, 2010). name=News&op= viewlive&sp_id=786 (accessed June 16, 2010). pdf (accessed June 16, 2010). Ibid. Ibid. Ibid. imw=Y(accessedJune16,2010). hl= en&rlz=1R2_____en&q=twitter+usage+in+america+2010&aq=0&aqi=g2 &aql=&oq=twitter+usage+in+ameri&gs_rfai=&emsg=NCSR&ei=6b8aTJXIZOQ8gSx4aCGCQ (accessed June 16, 2010).