By Wright, Jerem.

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CREATING GREAT PRODUCTS The next challenge is deciding which great ideas get turned into products. After all, what good is thinking up the greatest idea in the world if your business can’t actually sell it? Smart companies hire people who are able to turn a great idea into a great product. These people, often called product specialists or product managers, know customers, know the market, and know how to deliver new products on time and on budget. However, to do their jobs well, product specialists need to talk directly to customers.

The company invites dozens of key customers and partners to the event, where they all spend several days brainstorming as a group. Individual product teams gain huge value from these events—they get to engage directly with customers, pitch their vision for the future, hear customer responses to that vision, and interact with customers in a way that is impossible outside the event. Whereas, once upon a time, Microsoft’s most effective customer feedback mechanism was these onsite powwows, the company is now making massive use of blogs.

In addition, because blogging is a lot like creative writing, you may struggle to find your voice. All this is usual, though: blogging is a new medium for many, and the process of finding your voice is important, as it’s possible that your voice as a blogger will stay consistent throughout your blogging career. Try to spend no more than 15 to 20 minutes each day reading blogs, commenting on blogs, and writing your own posts. com) The first thing you need to know is that there is no one “ideal” blog platform.

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