By Michael Miller

A real-world company booklet for the explosion of eBay marketers! Absolute Beginner's advisor to Launching an eBay company courses you step by step throughout the means of developing an eBay enterprise, and provides real-world recommendation on easy methods to run that enterprise on a daily foundation and maximize monetary good fortune. This booklet covers picking out what sort of company to run, writing an action-oriented marketing strategy, developing a good accounting procedure, constructing a house workplace, acquiring beginning stock, arranging preliminary investment, setting up an eBay presence, and arranging for computerized post-auction administration.

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Which, of course, is what the rest of this book is all about. So now that you have the basics down, read on to discover how to become a true eBay power seller. The Absolute Minimum eBay is the largest online auction site in the world. Whether you’re a relatively new or totally experienced user, keep these facts in mind: ■ An online auction is similar to a traditional auction, except that automated bidding software replaces the role of the human auctioneer. ■ Other types of auctions available on eBay include reserve price auctions, Dutch auctions, private auctions, and auctions with the Buy It Now fixedprice option.

The answer is simple—to help you sell prospective lenders and investors on your specific business strategy. You also need to realistically size the opportunity for your own needs; you don’t want to pursue merchandise categories that aren’t big or robust enough to achieve your financial goals. In the case of our ongoing example, you might want to include data on the number of similar auctions during a particular period, the average selling price for these items, and the close rate (number of auctions that result in a sale) for this category.

CHAPTER 3 STEP ONE: CREATE A BUSINESS PLAN 33 How Much Time Can You—and Do You Want to—Devote to Your Business? Now you’re at a point to ask if all this work seems reasonable. Taking our previous example, can you physically manage close to a 100 auctions a week? Can you pack and ship almost 50 items a week? And, more importantly, can you realistically sell almost 50 items a week? Are there enough potential customers to support that sort of sales volume? If you plan on making eBay a full-time activity, you’ll have eight hours a day, five (or six) days a week, to devote to managing your auctions.

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